Carruthers Group

Wilson Carruthers has spent over 30 years developing his own personal brand in the office furniture market. When he realized that he needed a designer’s touch, he turned to Dreamcapture to help re-imagine his logo, social media presence, website, and marketing approach.

With the ever-growing importance of social media marketing in the office furniture market, it was important for us to establish credibility through professional page graphics and promotions.

While reenvisioning the Carruthers Group brand, we also took the opportunity to build a professional and mobile-friendly website highlighting Wilson’s office furniture lines.

To help Carruthers Group improve how they market their product lines directly to potential consumers, we developed animations for their email signatures. These are very effective at driving engagement and clickthroughs.

Sometimes you don’t need a new approach, you just need a better tool. In the case of direct marketing pieces, we worked directly with Wilson to create an updated version of his line card which had active links to product lines, his website, and social media pages.